![]() ![]() One of the biggest reasons to use open graph tags is that they give you more control over how your content appears when shared through social media. How does implementing these tags help your business? Have a few more questions about open graph tags? We’ve got answers! Why do open graph meta tags matter?Īfter learning about og meta tags, you may wonder why they even matter. To implement this open graph tag, use this code: You can select an image on your site or an image from somewhere else. Your picture file size should also not be bigger than 5MB. When you set up this og meta tag, it’s recommended you choose a picture that’s at least 1200 x 627 pixels. If your photo is grainy or irrelevant to the content, you risk deterring people from visiting your page. The image in your post plays a significant role in determining whether someone clicks on your post. This tag enables you to set the thumbnail for your content when you share it. The last of the open graph meta tags we’ll cover is og:image. Setting up this tag ensures that all the traffic from your shares goes to the correct URL. This tag is helpful if you have more than one URL for the same content, like if you have one page with parameters and one without parameters. This tag enables you to specify the URL you want to drive people to on your website. Next on our list of types of open graph meta tags is og:url. To use this tag, you’ll add this code to your page: When sharing a page from your website, you’ll use the “website” type to specify. There are dozens of options you can choose from, but the most popular include: This open graph tag enables you to specify what kind of object you’re sharing. To use this feature as one of your open graph tags, you’ll use this code:Īnother one of the types of open graph meta tags you’ll want to use is og:type. Since this description doesn’t impact your search engine optimization (SEO) efforts, you don’t need to spend your time trying to integrate keywords into the description.įocus on delivering a description that’s informative and enticing so that users will click on your link. This description enables you to provide your audience with information about what to expect on the page. This tag enables you to add a short description that appears when you share the page on your social media. To use this open graph tag, you’ll use this code:Īnother one of the og meta tags you’ll want to use is og:description. Using this tag can create a more compelling title that gets Facebook users to click on your article. If you don’t use this tag, Facebook automatically pulls the meta title tag from your page. This tag enables you to control what title appears when you share your web content on your Facebook page. ![]() og:titleįirst on our list of open graph tags is og:title. There are five types of open graph meta tags you can use to control the information in your Facebook posts: 1. ![]() For example, if you used an open graph meta tag for your URL, you would include the web page’s URL as the content. You’ll put the tag you’re using in the tag type section, which we’ll cover in the next section.įor the information portion, you put the information the tag requires. How this coding will appear depends upon which tag you use and what information you must input, but the basic formula looks like this: Now that you have an answer to “what are open graph tags,” you may wonder what the coding looks like for these tags. What does the code look like for open graph meta tags? These tags were created to promote integration between websites and Facebook to make it easy to make Facebook posts that entice people to visit your website. These tags go into your website’s header and determine what people will see when you share your website pages on Facebook. Open graph meta tags help you control what information shows when you post content to your Facebook page from a website, blog, or other similar location. Want to get more tips and tricks for marketing your business online? Join 200,000 + savvy marketers by subscribing to Revenue Weekly! Plus, check out our handy FAQ at the end to get answers to additional questions about open graph meta tags!
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